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InMotionNow Secures Growth Equity Financing
Raleigh, NC – inMotionNow today announced it has secured a growth investment from Level Equity, a New York-based private equity firm. The investment will enable the company to accelerate growth with plans to open new positions in sales, marketing, development and customer service.
The timing of this growth funding could not be better as businesses are more dependent than ever on creative teams, according to findings from the 2018 In-House Creative Management Report. The survey queried 400 marketers and creatives and indicated business may be underinvesting in their creative teams even as they ask for exponentially more creative work to fuel the proliferation of digital campaigns and marketing automation.
Businesses with large marketing and in-house creative departments are in dire need of a way to produce those materials more efficiently and without sacrificing quality – the problem that the inMotionNow platform solves.
“inMotionNow stood out to us in the rapidly growing marketing technology landscape based on its rapid, multi-year, capital efficient growth,” said Level Equity co-founder Ben Levin. “The company’s technology is specifically designed to support strategic marketing functions including collaboration and creative workflow, with a platform that is purpose-built for the unique needs of creative teams.”
The company has hit multiple milestones and achievements in recent years. Recent feature enhancements include an online review and approval tool, compliance enhancements for marketers in regulated markets, and integrations to a range of digital asset management tools including the Adobe® Experience Manager.
inMotionNow President and CEO Ben Hartmere was named to the 2017 Triangle Business Journal’s “40 Under 40 Leadership Awards” and in 2016 the company was cited by the same publication as a “Best Place to Work.” The company is headquartered in Raleigh, NC which has attracted a flourishing and competitive technology sector.
“Level Equity has an enviable track record of picking winners in high growth markets,” said Ben Hartmere. “To that end, our new partner gives us the capacity to accelerate our business trajectory and expand our capabilities for customers. We’ll be on the hunt for talent to join our team and help us do just that.”
Prospective candidates interested in joining the inMotionNow team can keep an eye on the careers page where new positions will be listed as they come open: https://www.inmotionnow.com/careers/
Brentwood Capital Advisors represented inMotionNow as the investment bank.