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inMotionNow: The Answer to the Rising Demand for Marketing and Creative Content is Workflow Efficiency
Research Triangle Park, NC – The rising demand for more and more creative content to fuel marketing engines is creating a chasm between marketers and in-house creative teams. Businesses are reluctant to add creative headcount, yet continuously ask for more and more from the same team; there is a better way. inMotionNow, a leading provider of workflow management solutions designed specifically for marketing and creative teams, will soon to release a highly anticipated new Email Review capability as part of a
inMotionNow, a leading provider of workflow management solutions designed specifically for marketing and creative teams, will soon to release a highly anticipated new Email Review capability as part of a sleek online proofing environment – while also embarking on an 11-event tour to advocate for the benefits. These benefits include an easier way to collaboratively review and approve creative projects, which in turn enables marketing to put more campaigns into market faster, and without sacrificing quality.
“This is about investing in enabling technology to streamline and simplify the administrative aspects of the creative process that frustrates creatives and marketing alike,” says Alex Withers, CMO, inMotionNow. “This allows creatives to spend more of their time actually creating, which is in the best interest of any marketing department – and ultimately the business.”
inMotionNow will appear at 11 major industry events over the next two months including the following:
1) HOW Design Live Conference, Chicago, May 2-6, 2017, Booth #307.
The company will be launching the new Email Review capability at this show and will also moderate a panel session titled “Marketers & Creatives: Better Together.” The session (WSESS10) will be held on Wednesday, May 3, 2017 from 11:45 a.m. to 12:30 p.m. and feature three marketing and creative team leaders from major national and international brands.
2) MarTech Conference, San Francisco, May 9-11, 2017, Booth #711
The company will be exhibiting and demonstrating the integrated components of its flagship product, inMotion, which convey requests into projects, projects into proofs, and proofs to final approval to keep content and campaigns moving.
3) Henry Stewart DAM Conference, New York, May 11-12, 2017
inMotionNow will attend, alongside a customer participating in a session titled “Balancing Business Acumen, Creativity and Technology” on Thursday, May 11, 2017 from 2:20 p.m. to 3:40 p.m.
4) In-House Agency Roundtables, multi-city locations, May 23 – June 20, 2017
The company will finish its marathon tour by participating in a series of multi-city roundtable events facilitated by the In-House Agency Forum (IHAF). These include the following:
· Boston (May 23); hosted by City Year
· Chicago (May 23); hosted by McDonald’s
· Detroit (June 1); hosted by Quicken Loans
· Orlando (June 2); hosted by Publix Super Markets
· Washington D.C. (June 6); hosted by Marriott International
· Los Angeles (June 13); hosted by The Boeing Company
· Rhode Island (June 20); hosted by Hasbro
· New York City (June 29); hosted by Bloomberg
“inMotion is uniquely suited to facilitate greater efficiency in the creative process because it has been engineered to meet the needs of in-house creative teams in a way generic project management tools cannot,” added Withers. “It’s worth noting, the software typically earns rave reviews from internal customers as well because everyone in marketing wants to do more – and do it faster.”