Atlanta, GA – Medicom Health Interactive, a trusted leader in online personal health and wellness assessments and self-care guides, and BrightWhistle, a provider of end-to-end digital marketing solutions, have announced a partnership that integrates their online solutions. The partnership brings health care providers a technologically-advanced platform that enhances each organization’s ability to identify and engage at-risk populations.

“Our integration with BrightWhistle provides hospitals and health care organizations with the advanced technology needed to efficiently enhance acquisition, bolster Meaningful Use goals, provide patient-centered analytics that enhance quality and improve the delivery of care,” said Will Sigsbee, CEO of Medicom Health Interactive. “The expertise and shared commitment to helping the health care industry implement interoperability and patient engagement strategies makes this an ideal partnership that will help health care organizations improve quality of care and reduce costs by guiding the right patient, to the right provider, at the right time.”

“Today’s announcement represents something our clients have long asked for: an integrated solution for patient identification, acquisition and engagement,” said Michael Sengbusch, BrightWhistle CTO and VP Product. “Healthcare marketing professionals can now efficiently leverage the best of both products with a seamless integration between BrightWhistle’s digital marketing platform and the EVALIA® product suite. This partnership highlights the convergence of healthcare marketing and patient population management, and makes it easy to measure the impact that social media marketing can have on achieving Meaningful Use goals and improving quality care metrics.”