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MEDSEEK, BrightWhistle Partner to Provide Targeted Social Patient Acquisition Solutions
Birmingham, AL – MEDSEEK, the provider of the healthcare industry’s only enterprise strategic patient engagement and management solutions, today announced it has entered into a reseller agreement with BrightWhistle, the Atlanta, Ga.-based company that specializes in social patient acquisition solutions. The agreement allows MEDSEEK to resell all of BrightWhistle’s services including their online provider review/directory management and social campaign management solutions.
Adding to MEDSEEK’s enterprise-enabled online patient engagement solution platform, the BrightWhistle solutions capitalize on the prevalent use of the Web and social media by e-patients to help hospitals and health systems cost effectively acquire profitable patients. These solutions are particularly effective in influencing the 41 percent of consumers that consider information gathered via social media when choosing a specific hospital or physician.
“Just as other industries have taken advantage of the reality that social media has shifted so much of the power to define brand quality toward consumers, hospitals have an enormous opportunity to engage patients through the digital channel, drive positive reviews, acquire high quality patients In need of profitable procedures, and improve the overall patient experience,” said Greg Foster, CEO of BrightWhistle. “Moreover, by using the digital channel to acquire new patients, a hospital, by definition, increases the likelihood of directing that new patient to those online resources that contribute to Stage 2 Meaningful Use objectives.”
BrightWhistle solutions incorporate best practices in search engine marketing and social media to influence prospective patient behavior. By encouraging patients to complete provider reviews before they leave the office and publishing those reviews instantly to search and social media destinations, providers can capitalize on the power of peer review in gaining prospective patients’ trust. Hospitals and health systems that leverage the company’s social media campaign management service gain a powerful competitive advantage, as BrightWhistle occupies a unique position as the only HIPAA compliant Facebook Ads API partner.
“The MEDSEEK/BrightWhistle partnership is strategically important to both of us and the strengthening of our relationship is very exciting,” said Dale Edwards, SVP/GM of MEDSEEK’s predictive analytics division. “Significantly, MEDSEEK is now able to offer customers BrightWhistle’s search and social targeting solutions, which align well with MEDSEEK’s advanced analytics and predictive modeling solutions. The partnership allows us to offer healthcare organizations a greatly enhanced ability to reach, engage and activate patients, their friends and family online.”
“In my history as a technology entrepreneur, I have never seen a partnership progress as quickly as this one has,” said Foster. “Even before the ink was dry on our agreement, we were actively engaging clients together and the backlog of activity is huge. Our strategic relationship with MEDSEEK will accelerate the growth of our business as hundreds of hospitals are exposed to our Social Patient Acquisition solution. The new group of clients we will engage alongside MEDSEEK will be taking advantage of the synergy of our combined offerings, a total solution set for patient acquisition, retention and engagement unmatched in the marketplace.”
With MEDSEEK putting two agreements in place already, hospitals and health systems are quickly realizing the potential for BrightWhistle’s provider review and social campaign management solutions and momentum is expected to build quickly. To learn how MEDSEEK and BrightWhistle can help your hospital to attract, convert and engage patients and drive revenues by building patient trust and loyalty, visit www.medseek.com or call 1.888.MEDSEEK.
Established in 2010, BrightWhistle delivers a complete Social Patient Acquisition solution to hospitals, clinical networks and independent physician practices. The Company’s proprietary solution applies advanced technology designed to enhance a provider’s online profile while targeting high value patients and procedures through search and social media. The company also provides its platform to select marketing agencies with specialization in healthcare. BrightWhistle is one of a small, select group of companies with official access to the Facebook Ads API and the only company in that group exclusively focused on providing solutions to healthcare providers. The company was named one of the Top 10 Innovative Companies in Georgia for 2012 by the Technology Association of Georgia. BrightWhistle is based in Atlanta, Ga. and can be found at www.brightwhistle.com.
Since 1996, MEDSEEK has focused exclusively on creating a 360-degree optimal eHealth experience for patients, clinicians and administrative staff by removing traditional integration and communication barriers, workflow roadblocks and redundant processes. Used by more than 1000 hospitals and health systems, MEDSEEK’s strategic patient engagement and management solution and predictive analytics technology enable hospitals to execute enterprise-wide objectives by improving quality of care, uncovering new sources of revenue, informing capital expenditure decisions and generating meaningful loyalty among physicians and patients with a low-risk, high-return investment that leverages existing IT investments and infrastructure. For more information, visit www.medseek.com or call 1.888.MEDSEEK.